Livia Pro

Being healthy is communicating rightfully. With Livia, we were tackling one of the most fundamental health care problem out there: communication.

Livia Pro

A product built for doctors. We were tackling huge health care problems by being user centric and focused in changing paradigms.
Product Design & Research
Mid 2019
Cool links
Dribbble shots: one and two
What's about
Well... healthcare. And I'm rewriting this article of my experience working in a health tech company mid 2020, so you'd know by now that the world was very different back then, pre-pandemic. Tackling health care with technology and design is a bit of a challenge. This goes around a major problem in regards of how health is set up in the world... for the most part: treating the disease. It's hard to offer something other than a cure to a patient suffering. That's the shortest explanation ever on why the pharmaceutical industry thrives. The most adequate way of proposing a solution of some sort is by going in the prevention route.

Livia is a product that I worked in when in the company Nexa. This company was housed by the biggest lab owner in South America called Dasa. So, you're right to suppose that we, back there, had a good amount of data. And well, by our pandemic 2020 knowledge, we know that data, in health settings, is gold. Specially if you want to visualize how a patient wellbeing has shifted in a given period. And this was our field space of work.
About the product
When we go to see doctors and go through exams, we generate a bunch of useful data. Not only of ourselves but about our demographic as well. And I'd imagine everyone goes through a medical appointment from time to time. Every time we do it, we generate more data. At least in Brazil, by our research, most doctors won't do or prescribe anything without lab results of multiple exams. There's a few exceptions for when you might be suffering in a real immediate way. But most times, they do ask for a ton of stuff. Both you and the doctor kinda suffers when this happens. First, doing exams is very tiring and time consuming. Second, doctors get tired to only seeing a frame of you, the frame from the exams they asked you. That was our main focus in the beginning of Livia, gathering data from your health life so we could upgrade treatment and prevention.

The company chose to go for focusing on the doctor experience. There was a lot of already very set up products around medical records. But at Dasa/Nexa, we had the upmost advantage of having sh*t loads of data. The first challenge was to organize all of it so we could put it on a screen. That's when we started to go deep in what's about with the current doctor experience in Brazil.
Doctors are legit data bases
Most doctors eat up any SQL type of data base in their lunch. Their heads are full SSD loaded with data from their patients. The most ideal place to be in when seeing you at clinic is having all your medical records at hand, easy to scan through. We interviewed a bunch of doctors and most of them suffered from only having little frames of the patient health condition. Prevention is even more challenging if doctors can't see a big picture of where are you coming from and to where you're probably heading.

There's this basic framework for analysing one's claims when in a clinics called SOAP, which stands for Subjective, Objective, Review (Avaliação in Portuguese) and Plan. This tool is from an approach of clinics called (I'm hard translating here) Medical Records Problem and Evidence Oriented. Data is at the heart of this methodology of medicine making.

We spent most of our early months working in it by trying to figure out what was really valuable to doctors in this context, practicing clinic. How information should be displayed, what are the type of data they wanted screaming at their faces when a patient entered the room and what could be great placed in a detailed view for a more holistically analysis of their health later on.
There you go. Your classical designer-post-it-portfolio-image. Had to do it. Post-its are actually great!
Categorising research findings. See: post-its works!
Next chapters
Dasa is a huge huge company. Most of its labs were bought. And there isn't only labs, they have hospitals too. And each one of these companies had their own data set structured in their own specific way. There was a tricky word that was the main objective at Nexa for a good while: interoperability. This stands for different organised information having a way of communicating with each other. A system would be needed in order to set some kind of pattern in the way these data would communicate. However, this is a huge problem that will be going on for years. Meanwhile, our focus on experience got a little thrown at sides and this took me off a bit.

But, despite of that, health care is a major industry that strongly needs a good product strategy and focus on hard problems. These problems resolved could save someone from a very serious hazard. The pandemic striking upon us remind ourselves that without health, we can't go on. I and the team did good work of setting up a vision for how the product could be. The UIs attached in the bottom are from the product we launched to few users right before the company Nexa was integrated within Dasa itself.

Livia Pro lived for a short period, with a couple of users, but it is, to this day, very promising. We gathered lots of good feedback from leadership. and doctors that were friendly enough to try it on. We saw future in a product that could disrupt an entire industry by being really focused at individual problems.
Old iFood's driver app screens.
Old iFood's driver app screens.
Old iFood's driver app screens.